Cynar - Italian Bitter Artichoke Amaro Liqueur
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Cynar was launched on the market in 1952, and its history is closely tied to its successful television advertisements interpreted in the 1960s by Ernesto Calindri. In 1995 Cynar became part of Gruppo Campari that has grown the brand into a “digestif apertif” and one of the main players in the “after dinner” category.